Our verdict: iTunes still works on Windows, but Apple now splits its job between the Apple Music, Apple TV and Apple Devices apps. Install iTunes if you need podcasts, audiobooks or an older workflow; otherwise the newer apps are Apple's recommended choice.
About iTunes
iTunes plays and manages a local music and video library, imports CDs, burns audio CDs and gives access to iTunes Store purchases and Apple Music. On Windows it has also been the tool for syncing and backing up iPhones and iPads.
Apple now offers separate Apple Music, Apple TV and Apple Devices apps for Windows through the Microsoft Store. According to Apple Support, podcasts and audiobooks are still managed in iTunes on Windows. Apple Music streaming itself is a paid subscription.
What it does well
- Music library. Organize and play your own music with playlists and smart playlists.
- CD import and burning. Rip CDs to your library and burn audio or MP3 CDs.
- Podcasts and audiobooks. Subscribe to podcasts and listen to audiobooks bought from Apple.
- iTunes Store purchases. Access music, films and TV shows you bought from Apple.
- Device sync. Sync and back up iPhone, iPad and iPod over USB.
Who it is for
Good fit
Windows users with an existing iTunes library, iTunes Store purchases or Apple audiobooks and podcasts.
Look elsewhere
New users who only want a music player, and anyone happy with Apple's newer Apple Music and Apple Devices apps.
Pros and cons
Pros
- Free
- Access to iTunes Store purchases
- Manages podcasts and audiobooks on Windows
- Syncs and backs up iPhones over USB
Cons
- Apple is replacing it with separate apps on Windows
- Songs from Apple Music cannot be burned to CD
- Installs extra Apple background services
How to install iTunes
The 64-bit installer from apple.com installs iTunes plus Apple support components such as Bonjour and Apple Software Update. Apple also distributes iTunes through the Microsoft Store, which updates it automatically. If you install the Apple Music or Apple Devices app, those take over music and device sync from iTunes.
Questions about iTunes
Is iTunes free?
Yes, the app is free. Apple Music streaming and store purchases cost money.
Should I use iTunes or the Apple Music app on Windows?
Apple Support points Windows users to the dedicated Apple Music, Apple TV and Apple Devices apps. iTunes is still where you manage podcasts and audiobooks.
Can I still back up my iPhone with iTunes?
Yes, unless you install the Apple Devices app, which then handles device backup and sync instead.








